What is Anyway?
A smart navigation app designed to merges multiple transport modes into one personalized route. It helps users plan trips that match their schedule and preferences, while adapting to real-life needs.
Main Problem
Existing navigation apps fail to provide personalized routes due to limited flexibility in combining different modes of transportation and the lack of manual route customization. As a result, users are forced to settle for predefined routes, juggle between multiple apps, and waste valuable time on planning.
Understanding The Problem:
Key Findings from Research
48%
Use public transportation more than four times a week.
62%
Feel the routes aren’t personalized enough for them.
31%
Of the users encountered difficulties while planning a travel route.
"The ability to combine private car and public transit in one route"
Dana Lev
24, Tel Aviv
"Alow me to define part of the rout while the app finds the best way to complete it"
David Cohen
22, Petah Tikva
A Look at the Competition
Although all apps offer fast and accurate navigation across most transport modes, they provide limited control and personalization for users planning routes.
This highlights the need to enhance the user experience during the planning process.
Who I Designed For
Meet Yarden Levi, who represents our core audience and their daily challenges, based on user research.
Age
25 years old
Family Status
Single
Location
Center District
Occupation
Agent
About
Yarden works at an insurance company and primarily uses her private car for commuting to work. During the week, she enjoys going out with friends to restaurants and bars.
To avoid traffic and save fuel during rush hours, she often combines her car with public transportation, which she also uses for social outings and everyday errands.
Wants & Needs
To have more flexibility in creating her route.
A broader variety of route options.
Should be more personalized based
on her preferences.
Frustrations
Struggles to find the ideal rout for her.
Need to use multiple apps.
First Design Structure
An early exploration stage where I tested layout, flow, and feature structure. These wireframes helped shape the foundation before moving into visual design.
Exploring Architecture & Main Flow
The main challenge was how to approach to the characterize of the main feature while making it intuitive, clear and fast to use, and keep it natural in the user flow.
Synced Filters
Free Text Prompt
AI prompt with free text input. Generates a route based on the user’s prompt.
Manual Filters
Step-by-step manual filters. Users select route preferences in a guided, flexible way.
Synced Filtering
Manual selections are automatically convert into an editable free-text prompt.
Deliverables
AnyWay offers a flexible and convenient way to plan routes, giving users control through manual customization and AI generated suggestions based on personal requests.
Key features:
Synced Filters
AI Route Generator
Hybrid Routs
Solution - combining prompt & filter navigation
AI route generator
Keeping it all in one screen to make the user flow more intuitive and fast. Manual selections are automatically convert into an editable free-text prompt.
Hybrid routs
Live navigation combining different transport modes (private & public), while ensuring a smooth experience.
Next Project
Employee Sentiment Analysis
A complex system for managers.
